“Giving is about where your money and time make a difference,” says UCLA Professor of Microbiology, Immunology and Molecular Genetics Sherie Morrison. And Morrison speaks from the heart. She and her husband, UCLA Anderson School of Management Professor Emeritus Donald Morrison, have given $10 million to establish the Morrison Family Center for Marketing Studies and Data Analytics.
With two Anderson MBAs in the family (daughters Heather, MBA ’94 and Michelle, MBA ’95), the Morrisons have a tight affinity with Anderson. “Don and Sherie have been vital leaders in advancing the entire university,” says UCLA Anderson Dean Judy Olian. “This gift, like everything they touch, is visionary.”
The Morrison Family Center will advance understanding of consumer markets and behaviors, using the most advanced data analytic tools. “Marketing isn’t just about creative thinking today,” says Don Morrison. “It includes quantitative research that incorporates the art of econometrics, big data, psychology, and behavioral research. This center will fund faculty and PhD student research and conference participation of sophisticated marketing professionals to bring the most current research into the marketing field.”
Published September 2015